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Archive for the 'Marketing' Category

Ashes and marketing

What does England winning the ashes have to do with your marketing?
Ashes and Marketing
The England Cricket team won the Ashes Test series this time around.It was a great acheivement, and will make the team members stars for the next few weeks.
Personally I have no interest in cricket, […]

Posted in Marketing

Thomas R. Cutler and JournalistID Brings Manufacturing Message to the Front Page

Manufacturing Message brought to the Front Page by Thomas R. Cutler and JournalistID
Thomas R. Cutler, the nation’s leading manufacturing journalist, has joined JournalistID, which aims to be the world’s first free international identification database system for journalists. The JournalistID system is a leading force in online […]

Posted in Marketing

First things to know in Debt settlement

If you’re considering using a debt settlement or debt consolidation service to help you get out of debt quicker and lower your monthly payments, be sure to do your homework before choosing a debt settlement company.
The first thing you should know is that debt settlement, debt negotiation and debt consolidation are not the same thing, […]

Posted in Marketing

Why Aren’t You Using Freebies to Get More Customers?

Would you like customers to say positve things about your business to others? This articles reveals one way to retain and grow your customer base.
Don’t you just love a freebie? I know I do.
I’ve been in two situations recently as a customer, when Ireceived an unexpected freebie.After […]

Posted in Marketing

Things good to be known about Debt relief

Debt relief is available to you the consumer, so you shouldn’t worry about getting out of debt anymore. Although financial problems can be very overwhelming, there are debt relief solutions for you. You might be doing a lot of analyzing and asking yourself where things went wrong, but don’t beat yourself up. Everyone faces difficulties […]

Posted in Marketing

Colorado Creative Music Case Study Part 1 - Company Overview

CCM, Colorado Creative Music, is music recording studio, founded in 1995 by Darren Curtis Skanson, primarily established as vanity label for producing, promoting and selling his own records, and consequently developed into microlabel with 4 product lines and 11 different albums. In 2000, the company sold 30,000 of Darren […]

Posted in Marketing

Credit management - The way to the Top

The key to survival for any business is efficient credit management and debt recovery.
In dealings between businesses, a supplier is expected to allow a customer time to pay for the goods or services provided, but if the customer pays later than the established date, profits may be eroded. If the customer does not pay […]

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TR Cutler, Inc. Manufacturing PR Firm Benefits from CAFTA

CAFTA Benefits for Manufacturing PR Firm
TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida, specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, “The Central American Free Trade Agreement is benefiting U.S. manufacturers by eliminating tariffs on many American […]

Posted in Marketing

Niche Marketing : 10 Product Creation Tips

Why is it that some niche marketers can churn out product after product with the ease of a Magician pulling rabbits out of a hat, while others struggle to think up a single product idea, let alone produce a product?
If you’re finding it difficult to come up […]

Posted in Marketing

Debt reduction - The perfect guide

Many people may say that the process of debt reduction is common sense and obviously, the best way to handle your finances is to pay with cash.
Just because you have incurred debt, doesn’t necessarily imply that you’ve mismanaged your entire financial life. Once you suspect that your debt is starting to get out of […]

Posted in Marketing

Calling All Industrial, Manufacturing, and Distribution Associations

Affinity Program Calls All Industrial, Manufacturing, and Distribution Associations
“Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts,” according to Thomas R. Cutler, the nation’s leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based […]

Posted in Marketing

Colorado Creative Music Case Study Part 2

Evaluation of Resources & Capabilities Section 1 including STEP & SWOT analyses
STEP AnalysisThe STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall into political, economical, social and technological groups (Pearce, Robinson, 2000). […]

Posted in Marketing

The New Marketing Mantra

There has been a lot of buzz over the past few years about a new form of marketing for a new marketing world.
Marketers such as Seth Godin have led a high profile assault on traditional marketing.
The reason is simple – the consumer landscape has changed radically over the past 10 years and will continue […]

Posted in Marketing

7 Ways to Jump Start Your Cold Calls

7 key points, you can use to make cold calling as painless, enjoyable and pressure free as calling a friend.
Cold calling has to be one of the most feared aspects of every sales person’s and business owner’s day. With some important key tips, you can make cold […]

Posted in Marketing

Marketing Online With Ease

If you are struggling with the typical marketing strategies, you may be pleased to discover a simple non-invasive way of marketing that let’s you be you; awesome, magnificent, unique, and human. No more trying to force yourself to fit a mold that just doesn’t work for you.
You can re-ignite […]

Posted in Marketing

Trade Show Marketers: How To Make Attendees Willingly Rush to Your Booth

Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.
And when it comes to […]

Posted in Marketing

REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing Strategy.

This article reveals the ‘Secret FUEL’ that Powers the Internet and why you should be using it as part of your marketing strategy.
What I’m about to reveal to you in this article will literally change the Way you do your online marketing for years to come and […]

Posted in Marketing

CCM Music Recording Company Case Study Part 3

Evaluation of Resources & Capabilities Section 2 including value chain & strategic cost analyses and BCG matrix.
Value chain analysisThe value chain analysis consists of the following components arranged in sequence: artists and repertoire development, recording, manufacturing, marketing, distribution and finally retail. Such chains as manufacture, recording and […]

Posted in Marketing

Top 5 Tips to Have Them Lining Up At Your Trade Show Booth

You’ve jumped through all the hurdles and management just approved the budget for the trade show booth you’ve been dying to do for ages. You just high-fived your team when it hits you-you don’t just need a trade show booth, you need that trade show booth to get results!
This means you have to get […]

Posted in Marketing

BLOGS! What They Are… And WHY They’re Becoming A POWER TOOL For Internet Marketers

In this article I reveal what a BLOG truly is by definition and 8 reasons why they’re becoming a Power Tool for Internet marketers.
BLOGS! What a crazy name for the “NEWEST” Internet marketing trend to hit the Internet.But, I like it.It makes this new form of communication […]

Posted in Marketing

Sunday Manufacturing Radio Program with Manufacturing Journalist TR Cutler

Manufacturing Journalist TR Cutler on Sunday Manufacturing Radio Program
The new weekly radio show sponsored by the Manufacturing Institute — the research and education arm of the National Association of Manufacturers (NAM) — will feature the nation’s leading manufacturing journalist, Thomas R. Cutler this Sunday morning regarding […]

Posted in Marketing

Revealing The Sneaky Advantages of Renting Your Trade Show Booth

If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you’ve run the numbers so many times. No matter how many times you’ve run them, though, there just isn’t enough money for a […]

Posted in Marketing

How To Get Your BLOGS

This article shows you step-by-step how to add your Blogs site feed to Yahoo! and MSN and much more.
BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.Not only do the Search Engines love them for there Content Rich […]

Posted in Marketing

Consistent Corporate Identity for Manufacturers

Manufacturers maintain a Consistent Corporate Identity
A muddled corporate identity can hinder success in the marketplace. Manufacturers that have a confusing corporate identity impact their success. In contrast, well known corporate manufacturing identities including graphics, design, and color are used to demonstrate successful corporate identity.Those responsible for maintaining […]

Posted in Marketing

4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis

Is your trade show booth beginning to show its age? Have people seen your booth so many times that you’ve gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can’t scrape enough together to purchase one?
Well, you’ll be […]

Posted in Marketing

How To Use Pop-Up’s Effectively To Generate More Profits!

This simple but effective technique involves the use of Pop-Up’s on your website that will follow-up and produce more profits from your leads.
What I’m about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort […]

Posted in Marketing

Build Your Opt-In Email list | 7 Important Basics

Learn the basics of developing an opt-in email list and watch your website traffic soar and your product sales increase.
You’ve heard it before, your best friend online is your opt-in email list.
Time and time again you have heard how important it is to develop a  list of […]

Posted in Marketing

Webmaster Tips To Improve Your Google PageRank by Rick Tanzo

This article is designed for webmasters and site owners who have freshly deployed their web sites on the Internet.
If your goal is to improve your pagerank (PR) with Google (especially if your PR is still 0), reading farther below will help achieve your goal.
Submitting to search engines is one of the strategies you will […]

Posted in Marketing

Leading Manufacturing Journalist TR Cutler Starts Scholarship

Scholarship offered by Leading Manufacturing Journalist TR Cutler
Thomas R. Cutler has built the Manufacturing Media Consortium that includes more than 2000 journalists covering the manufacturing sector. Each year, TR Cutler, Inc., (www.trcutlerinc.com), the nation’s largest manufacturing marketing and public relations firm offers one college scholarship to an […]

Posted in Marketing

Using Free Publicity to Build Your Web Site Links and Traffic

Here are a few of my tips for getting publicity and links on the web sites, AND getting news stories and articles in the newspapers, magazines and Internet radio show sites.
So, you have a great product or service, yet your web site is not getting the high […]

Posted in Marketing