E-zine Advertising, An Affordable Alternative To Google
You would like your website to be at the top of the search
engines result page, that way, you can get some free
targeted traffic, and save money on advertising. However,
this has been more difficult than you would like it to be.
Google’s pay per click advertising is an excellent
alternative, except, It can be costly, depending on your
keywords.
There is however, an even better, and affordable option:
E-zine Advertising, that is, advertising in on-line magazines.
Let’s do a comparison: suppose you ran an ad in an e-zine
with a readership of 20,000 and that ad cost you $30.00.and
only 5% of the readers click on your ad which is 1000 clicks
(I’m assuming you have written a compelling ad. If not, no form
of advertising will help!) In terms of cost per click it would
amount to 0.03 cents per click.
But, compare that to a pay per click ad in google or yahoo.
where you would have to bid the highest for the keywords
that will trigger your ad to display before the searcher/
potential customer. Lets say you bid on a keyword like
“exercise equipment,” To get a realistic display you would
have to bid at least 10 cents or more per click (This might
be a conservative price). If 1000 people clicked on your ad
like they did in the e-zine ad. you would pay $100.00 or more
for a pay per click ad in google or yahoo.
Which would you rather pay $30.00 for a e-zine ad or $100.00
or more for a pay per click ad, for the same amount of clicks?
Another thing to consider is this, when you disable your google
ad, the flow of traffic from that source stops. But, when it comes
to e-zine ads, many e-zine publishers archive their past issues.
If someone request an issue from a few weeks ago, and if your
ad is in that issue, that will be additional exposure for your
website without you paying extra money for it. This is not be
done with ppc advertising. Couple this with the use of an auto
responder and you’ll save even more money in the long run.
To make it quick and easy for webmasters to find on-line
magazines to advertise in, “The Directory of Ezines” has a
database of e-zines with a wide range of topics, so they can
find the right one to advertise in for their particular product or
service. If you had to gather this information on your own,
it would take you a very long time.
With stiff competition in S.E.O. and PPC advertising. It’s good
to know that e-zine advertising provides an affordable, targeted
and effective alternative for website owners, and affiliate
marketers to reach more customers and earn more money.
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P.S. If you would like more information about the affordable
alternative of advertising in e-zines to get more qualified
customers and earn more money, go to:
http://www.doe.myincometoday.com
Paul Ranger is the owner of E-Marketreview.com/newsub
a website that reviews home based business opportunities,
business tools and software, and has a free newsletter.
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